Cropup Technologies is a digital marketing company in Lucknow. The company also provides top-notch web designs, eCommerce websites and offers mobile app development services for Android and iOS platforms. In this digital era, it is required for every business to have a website and to takeup digital promotions. We know that ‘A website without digital marketing is in vain’, because it neither brings customer nor get sales. So it is required to follow the trend for your business to enter into the algorithms of Google and other search engines through various digital marketing techniques. The goal of every business is to reach the maximum number of customers and to generate sales & leads, for that reason we are here offering the full spectrum of digital marketing services. We are recognised by our clients through our quality work and customer service , and we can assure the most satisfactory outcomes at affordable prices. Some of our core digital marketing services are listed below.
In reality Digital Marketing is very vast, it is an ongoing process that needs to be updated from time to time. The major functionalities in Digital Marketing are Search Engine Optimization (SEO), Social Media Marketing (SMM), Google Adwords, Content Marketing, email Marketing, Google Analytics, Google Web Master Tools etc.In simple words we can say that Digital Marketing is just marketing of products or services using digital technologies.
SEO is an acronym for “Search Engine Optimization”. SEO is the process of getting traffic from the “organic” or “natural” search results on search engines results page. After conducting a thorough research on keywords and their volume, we choose the best and suitable keywords for your website and place them in the site without disturbing the fragrance of your content in order to make you visible in the webpages of the search engine. So that you will appear in the first page of the search engine and get recognized by your targeted customers, bypassing all your competitors. SEO is of two types, namely : Onpage Optimization and Offpage Optimization.
Social media marketing is the process of acquiring traffic or attention towards your website through social media sites. These social media networks radically spreads the information across the world by “Share button” , which may lead to various social actions. By using our vast social media network we promote your website digitally on social media (Facebook, Twitter, Linkedin, Pinterest, Google+ etc), so that there will be a great opportunity for your business to reach maximum number of customers. We as a digital marketing company in Lucknow, have the ability to focus on particular age groups, gender and geographical locations depending upon your product or service.
Every digital marketer knows that, implementing of Google Adwords is an excellent way to drive more traffic to their sites. Through Google Adwords we run your campaigns on the internet. We are very much familiar with Google Search Network, Google Display Network and the Youtube Network to show your banners, videos and text ads to the targeted customers. We focus them on particular age groups or gender or geographical locations depending upon your budget and the product you offer. We refer our clients to opt for PPC(Pay per Click) or Pay per 1000 impressions depending upon the budget, and it can be expensive if not managed properly, yet we as a digital marketing company in Lucknow follow the techniques to manage campaigns to get much ROI to our clients.
Content marketing is full of strategies to approach the targeted customers. Here we focus on creating a fresh content, sharing blogs or articles and maintain a consistent content to retain the former customers and to attract the new visitors, finally to drive a profitable action. Marketing is impossible without great content, so we have a team of in-house contents writers who can serve our clients with their content. As a digital marketing company in Lucknow, we suggest the businesses to create a relevant and a helpful content for the viewer and later optimize that content with effective keywords, so that it can be found online and ultimately bringing in new prospects and customers, which eventually leads to sales .
Email Marketing is one of the most common and effective digital marketing strategy, which is used to send mails to the prospects and converting them as customers. As per a recent study, almost 70% of the world population are checking their emails regularly, which is very beneficial for an email marketer. We collect the emails of your customers through our resources and promote your latest events, newsletters, blog post etc to their inboxes. People who are interested will obviously return to your website, it’s just a call of remembr-ance to your clients as they were busy in their day to day activities. This is also a way to drive traffic to your website. As a digital marketing company in Lucknow we use the latest email tools like Mail Chimp, Constant Contact, AWeber, Convertkit etc. to scatter our clients products or services across the world wide web through emails.
Google Analytics can be a much better help to understand the effectiveness of your marketing efforts, and it can give a better understanding about your visitors and also helps to optimize your store for conversions and sales. Google Analytics gives you clear reports regarding Real-Time, Audience, Acquisition, Behaviour and Conversions reports etc., which are very essential for further proceedings. As a digital marketing company in Lucknow, we track each and every event of your website by implementing a tracking code and setup data filters on Google Analytics, for we have a special team to monitor each and every move of your website. We collect the overall analytical reports of your website and analyze them and remarket them for better targeting with various dynamic remarketing techniques.
We not only design stunning websites but also implement various SEO techniques for our clients, for better rankings in Google. People search with keywords on Google, so “Keywords” are very necessary and it is must to identify the targeted keywords.
In general there are two types of keywords, namely: Short tail keywords and Long tail keywords. For instance:
“Digital Marketing” – Is a short tail keyword.
“Digital Marketing Company in Lucknow” – Is a long tail keyword.
There is another technique called LSI Keyword technique which means “Latent Semantic Indexing” keywords. These keywords are semantically related to your primary keywords. For Instance: If you are searching for “digital marketing company” located in Lucknow, you will find the below listed LSI keywords.