How to Position Your WordPress Specialized Agency Business
There seems to be a time in every wordpress freelancer’s life where they start wondering whether working under an agency model can provide some kind of relief or advantage. If your freelance model means working with agencies, you will benefit greatly from being a specialist. This is because the more defined your area of expertise is, the easier it will be for you to find work. Because agencies have a budget to work with, this can put a limit on your earning potential.
For all the arguments that we may have for or against freelancers versus agencies, we still have to ask whether these differences really matter. In most cases, most agencies started out as freelancers before they developed to agencies.
As your business grows and workload increases, clients will come to you with larger projects and you will most likely be faced with making tough decisions. This is one of the reasons why you should work as an agency. However, there are a lot of additional expenses that come with working as a wordpress specialized agency, especially if your business is housed under one roof. Overheads like business class internet, rent, office supplies and electricity can add up pretty fast. Before you know it, you will be faced with hundreds or thousands of dollars in monthly overheads. This is money that you will need to make before you will be able to make a profit. However, there is no rule that says you should run your agency from a fixed location. You can still run a successful WordPress specialized agency using a distributed team model.
There is an argument that freelancing makes complete sense. If you are a freelancer and have lower monthly costs, does it makes sense that you should charge lower fees than someone operating an agency? Well, not really. Why should a freelancer charge more if you are offering the same service or product as an agency?
Meeting the demands of larger clients is another issue an agency is likely to face. There are often two parts to this problem with the first one being an issue of scale. How can a wordpress specialized agency scale their business to enable them meet the demands of larger clients? In the past, this could have been an issue. However, agencies can now find and collaborate with other players in the industry and this has brought an end to this problem. This is because agencies are able to bring down hosting requirements to accommodate a sudden change in traffic.
Agencies also offer a light advantage in their speed of collaboration. This is because unlike freelancers who need to hire other contractors, agencies can react faster to situations. On the same note, agencies will also have multiple skills sets under one roof, giving them a competitive advantage over freelancers. The ability to collaborate easily gives it a slight advantage.
Unlike a freelancer whose businesses rely heavily on them, your projects cannot come to a grinding halt if you step away from your business for a week or two as an agency. While you can still rely on contractors as an agency, you are more likely to have part-time or even full time employees. This way, important aspects of the business will still move on even in your absence. With the right people in place, it is possible that you could step away from the business for a certain period of time.
When you are working as a freelancer, you are essentially the business. This is a sharp contrast to the agency because you will not need to work for your business, but on your business. This will give you more time to hire good employees, prospect for new clients, and keep customer service top-notch. This way, you are always able to step in and out of the business as you may deem fit.
If you are starting a new WordPress business, there are a number of things you need to consider. If you have chosen the agency path, you need to be in a position to attract and retain talent. Instead of just competing for clients, you will also be competing to attract the necessary talent. On the same note, you will also need to think carefully about the need for a physical location. Nothing kills a business faster than the choice of poor location and WordPress specialized agency is no exception.
June 17, 2019
June 17, 2019
January 19, 2018